case study

Improving Print Quality While Keeping Costs Down

How Oxbow and FUJIFILM helped a busy print shop replace an underperforming device with a high-resolution, cost-efficient solution.

A Busy Commercial Print Shop

Customer background

Established in 2015, this Cape Town print shop runs a busy commercial operation where output quality and unit economics both sit close to the surface. Its clients judge the work on resolution, and the business judges each job on what it costs to produce. The device in place was performing poorly against both measures.

The Challenges

A print shop lives or dies on two numbers: what the work looks like when it leaves the door, and what it cost to produce. This Cape Town business was losing ground on both. The device in place was not delivering the high-resolution quality its clients had come to expect, and the cost per copy attached to it was high enough to eat into the margin on every job.

Those two problems compound each other. Weaker output makes work harder to win, and a high cost per copy makes the work that is won less profitable. The business opted for FUJIFILM specifically for its resolution and its competitive cost per copy, which were the two things it needed to fix.

The Oxbow & Fujifilm Solution

Oxbow set out the case for FUJIFILM on the strength and growth of the brand and on the technology built into the devices themselves. The emphasis throughout was on high-resolution output and on whether the device suited this particular workflow and environment, which is a different question from whether it performs well in general. One detail carried more weight than expected. The device runs on native FUJIFILM software rather than a third-party application, which for a business that depends on its equipment behaving predictably every day means fewer moving parts and one less thing to troubleshoot.

To address these challenges, Oxbow installed the FUJIFILM C3060, a high-resolution multifunctional printer designed for professional print environments. The device delivers exceptional print quality while keeping the cost per copy competitive, allowing the client to produce high-quality materials efficiently and profitably.

The Benefits

The client is extremely satisfied with the FUJIFILM C3060, highlighting its user-friendly interface and high-resolution printing capabilities. They are particularly impressed by the device’s ability to handle high GSM media, allowing them to expand the range of products they can offer. The machine’s reliability has significantly boosted productivity and enabled the client to broaden their target customer market.