case study

Delivering High-Quality Colour Prints for a Growing Dealership

How Oxbow and FUJIFILM helped Autoking achieve reliable, high-quality colour printing for brochures and proposals, replacing an underperforming device.

Auto king

Customer background

Founded in 2000, Auto King is a motor dealership that produces a steady stream of client-facing print, brochures and proposals chief among it. Large colour work carries the business’s name into the hands of its customers, which made the inconsistency of its existing setup a problem that showed up in front of exactly the wrong audience.

The Challenges

Auto King’s print work goes straight to its clients. Brochures and proposals are the documents that represent the business when nobody from it is in the room, so the quality of the colour on the page is not a cosmetic concern. The setup in place could not deliver that quality reliably, and it could not deliver it consistently from one run to the next.

Consistency turned out to be the sharper problem. A device that produces good colour occasionally is harder to plan around than one that is predictably average, because the business cannot commit to a client turnaround without knowing what will come off the machine. That uncertainty was the reason the company approached Oxbow and FUJIFILM.

The Oxbow & Fujifilm Solution

Oxbow consulted with the customer to understand their printing needs. They were seeking better-quality prints for brochures and proposals, as their current Konica Minolta device was not meeting expectations. Oxbow suggested solutions that would provide high-quality, reliable output suitable for all their professional materials.

Oxbow installed the FUJIFILM C3060, a high-quality multifunction printer capable of handling large-volume colour prints with exceptional accuracy and consistency. The installation included advanced finishing options such as a booklet maker and banner sheet feeder, providing the flexibility to produce brochures, proposals, and other professional materials entirely in-house.

The Benefits

The difference the team points to first is the colour on the brochures. Output is stronger, and more importantly it is consistent, which means the second run matches the first and the business can quote turnaround times it is confident of meeting. Producing client-ready documents from start to finish in-house has reduced the reliance on external suppliers that used to sit in the middle of every job. The efficiency gain that follows is straightforward: fewer handovers, fewer delays, and more control over the work that carries the company’s name, supported by the ongoing partnership between Oxbow and FUJIFILM.